who they are?

House of Cai is a Singapore-based B2B produce supplier with decades of experience. Rooted in tradition and known for quality, the brand recently rebranded to bring its heritage and story to the forefront — proudly represented by the Chinese character ‘蔡’, meaning vegetable.

what we did?

We helped House of Cai transition from a traditional supplier to a visible and confident brand, ready to grow in both digital presence and industry recognition.

social media management

– Created content that balanced cultural depth and casual education, appealing to both chefs and curious consumers.
- Planned and created ad-ready content focused on driving impressions, conversions, and redemptions across digital platforms.

content creation

– Produced reels, behind-the-scenes stories, and supplier interviews to humanise the supply chain.
– Showcased the freshness and quality of produce through supplier stories, product highlights, and kitchen usage ideas tailored for chefs and food businesses.

website design

– Designed a clean, scroll-friendly homepage with brand storytelling and service breakdowns.
– Developed landing pages for quotes, wholesale inquiries, and seasonal highlights.

collateral design

- Designed delivery truck graphics, staff uniforms, and name cards to strengthen brand visibility on the ground.

What Our Customer Say

We’ve always been in the background, but now our clients finally understand who we are and what we stand for. The rebrand gave us a voice we didn’t know we needed.

house of cai